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Magistral case · Contact

CLUE · BRAND STRATEGY

Find out and document who your brand is, before spending on visual identity, content or campaigns.

Purpose, positioning and personality, organized in a single document that guides everything that comes next.

R$ 400one-time · paid upfront by card · included in the Digital Presence plan

Timeline: up to 3 business days after payment and the complete briefing

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BRAND STRATEGY · Magistral Odontologia
Magistral Odontologia brand strategy page: “The clinic that explains”, with the diagram of what the clinic is, what the patient wants and the open territory between them

The brand gets a clear, documented foundation that can guide communication, marketing and content, and later verbal and visual identity. It is the answer to “every piece looks like it’s from a different brand”.

Who it is for

  • Companies, professionals, products or services that need to organize their identity before investing in communication.
  • Anyone about to hire visual identity or content who still can't say in one sentence what the brand stands for.

Not for

  • Anyone who already has a clear strategy and only needs visual or verbal identity.
  • Anyone looking for consumer market research. That is a separate service.

What you get

  • A PDF manual with purpose, mission, vision, values and value proposition.
  • Audience and persona, differentiators and positioning.
  • The brand's personality and archetype.
  • Up to 2 rounds of adjustments.

How it works.

You approve before each step moves on.

01

You fill in the briefing with information about the brand, the market and competitors.

02

You receive the diagnosis and the first version of the strategy.

03

You ask for up to 2 rounds of adjustments.

04

You receive the final Manual as a PDF.

Not included

  • Visual or verbal identity. Those are the next step.
  • Consumer research.

Questions that always come up.

Will this increase my sales?
The Manual builds the foundation of the brand. It guides the decisions that produce results later; it is not a sales promise.
Will you interview my customers?
Not in this service. The persona comes from your briefing and basic digital research. Consumer research is separate.
Does visual identity come with it?
No. This is the strategy. Verbal and visual identity come afterward, on top of this foundation.
What if the information I provide is incomplete?
The result depends on what you provide. Incomplete information compromises the delivery, which is why the briefing is the first step.

Often goes with it.

ContentMonthly batch of posts: calendar, researched copy, art in your brand's style and publishing.R$ 700/monthContent 4 · monthly plan by card, no lock-inSocial setupProfiles fully configured (photo, bio, links, highlights, business account) in your brand's style.R$ 150per network · 3 networks for R$ 350 · paid upfront by card1 to 2 business days

A conversation takes five minutes.

Tell us what is scattered. We tell you what can be brought together, and what it costs.

Optional. It goes with your first message.

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Film · Conexão
CONEXÃO, the studio’s film. Made with AI, no camera.
  1. You tell us what is scattered: Instagram, Google, website, WhatsApp.
  2. We tell you what can be brought together and what it costs, at the price on the page.
  3. You approve before anything is produced.